Hyundai

Client:
‍Tyro

Agency:
‍The IPC

Prod. Co.:
The IPC

Roles:
‍Freelance. Writer. Director. Editor.

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Agency: VMLYR
Production Co.: FRISKE
Producer: John Lamble
Roles: Director. Editor.

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Price is what you pay. Value is what you get.

With a campaign of 4 commercials, shot over 3 days in 6 different locations, for a product taking on the big banks (but without big bank budgets), we had to keep it simple, which is exactly what we did. Then, using existing brand elements in the logo, we worked with Agenda.Studio to bring the product to life, elevating it beyond a retail-esque product demonstration into a relatable brand moment. Ka-ching!