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Hyundai

Client:
Corporate Traveller

Agency:
Direct

Prod. Co.:
FRISKE

Roles:
ā€Copywriter. Art Director. Director. Editor.

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Agency: VMLYR
Production Co.: FRISKE
Producer: John Lamble
Roles: Director. Editor.

"

In space, no-one can hear you scream.

CorporateTraveller AU/NZ came to us needing a brand campaign to match their freshly inked rebrand. The obvious move? Bang out a few scripts and see what sticks. The right move? Not that.Ā 

Working with my fave B&T "Best of the Best Strategistā€, Craig Page, we realised that while Corporate Traveller was well known, it wasnā€™t known for anything in particular. Instead, it was seen as another logo in a crowded B2B travel lineup featuring airport lounges and guys in ties. Corporate Traveller needed cut through with relevance.

A compairosn between storyboards developed prior to filming the TVC with the same shots from the finished TV commercial. They're pretty darn close!

First, as a bare bones, two man agency, Craig and I developed a new brand ethos that seamlessly dovetailed with their existing look. One anchored in instantly recognisable genres and character archetypes to grab their audience's attention, but with fun a twist. One that clearly defines Corporate Travellerā€™s core promise: making business travel easy as.

From this foundation came a campaign spanning OOH, digital and TV, putting that promise front and centre. And as I was there from the beginning, there was no "broken telephone", no critical insights lost in conversation. Instead, we were able to go deeper, quicker.
ā€

A gif cycling through images of the set design, build, dressing and filming of the set for Corporate Traveller's Astronaut TV commercial.

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When it came to me writing, directing editing and art directing all pieces, building a consistent world across formats was easy. From the cinematic ā€œAstronautā€ spot to the bold OOH imagery, each execution carried the same spirit we and the client imagined from the get go: fun, human, and unmistakably easy as.
Ā 

An Out of Home ad for Corporate Traveller, showing a rogue spy paying for a very expensive car. The headline reads: Tracking rogue business travel expenses? Easy as.

ā€
While weā€™re super chuffed with the work, full credit to our clients Bec, Nat and Tom for trusting the process, even when it meant heading down a few blind alleys and creative cul-de-sacs.

The rocketā€™s only just left the launchpad though. Canā€™t wait to see how far this one flies. šŸš€