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Definitely not a bank ad.

Beyond Bank wanted Australians to wonder what their money gets up to when they’re not looking.So Born and Last Humans invited me to put a bloke on a bike, point him down main street and have him insist, to camera, the neighbours and to Steve, that this isn’t a bank ad.

It is, obviously. But it’s built on a fair point: most of us spend longer what to get from the local Thai on a Friday night than we do choosing what a bank does with our money. Loved working with Beyond for this reason. We had 2 days to film 3 ads. Sure the crew was lean, but this ensured all the money ended up on screen. Turns out you can sell a bank without a single smiling couple signing a mortgage too. Who knew.